Executive Vice President, Edelman’s Data and Intelligence.

Matt is passionate about using data-driven insights to inform and guide strategic communication initiatives.

An Executive Vice President on Edelman’s Data and Intelligence team, the strategic insight and analytics consultancy division of Edelman, Matt brings 25 years of experience designing and executing award-winning research programs.

Well versed in a variety of innovative qualitative, quantitative and secondary research techniques, Matt’s areas of expertise include audience segmentation, message testing, public affairs, corporate reputation and issue campaigns.

Matt has led research for national advocacy campaigns, global reputation tracking studies, and currently partners with leading global businesses and organizations crafting winning narratives, effectively delivering those narratives to target audiences and measuring impact to guide communications for local, national and global issues.

Prior to joining Edelman, Matt was a member of the Senior Leadership Team at PSB, a WPP company.

Matt graduated from Salve Regina University in Rhode Island with a Bachelor of Business Administration, with a concentration in Marketing. He now lives in Maryland with his wife and two daughters.