Now or Never: Higher Education at the AI Crossroads
Creativity and AI literacy are the most sought-after skills in the job market today. Don’t let your students fall behind — join us to discover how equitable access to future-ready creative and AI tools helps students better engage with their learning, solve complex problems, and communicate their ideas with impact.
Welcome reception
5-8 PM Join us at Adobe HQ for a fun networking opportunity before the conference officially opens.
Full-day conference
8:00 AM – Breakfast and Check-in
9:00 AM – Adobe Higher Ed Product Keynote
Charlie Miller (Adobe) and team will share how Adobe is prioritizing education across products. Get a first look at upcoming features and hear how educator and student needs are shaping Adobe’s roadmap.
10:00 AM – Future U Podcast (Live Recording)
Jeff Selingo (Author) and Michael Horn (Author) record a live episode of their Future U podcast with academic and industry leaders, exploring practical ways to harness AI in higher education.
11:00 AM – Creative Campus Panel
Mohamed Elrefai (Adobe) moderates a discussion with Leslie Kennedy (CSU), Magdalena Barrera (SJSU), Alegra Lozano (UTSA), and Melissa Vito (UTSA). Panelists will share insights from Adobe’s Creative Campus program, including new research, student impact, and strategies for integrating Adobe tools campus-wide.
1:00 PM – Afternoon Breakouts
Participants will rotate through three immersive sessions:
- Adobe Express Workshop: Hands-on experience with Shauna Chung (Adobe) and Manuela Franceschini (Adobe), using Adobe Express to integrate generative AI into pedagogy.
- Creative Campus Data Deep Dive: Brian Johnsrud (Adobe) presents new findings on how Adobe tools improve student outcomes.
- Deloitte AI Lab: Explore the future of academic administration and teaching through interactive sessions on generative and agentic AI—systems capable of autonomous decision-making and proactive problem-solving.
4 PM - Day 1 Closing Thoughts and Wrap-up
Half-day conference
8:00 AM – Breakfast and Check-in
9:00 AM – AI, Creativity & Productivity
Sheneese Thompson (Howard) and Justin Hodgson (IU) share how AI is driving a new era of teaching and learning at their universities.
9:45 AM – Morning Breakouts
Participants will rotate through three sessions:
- Adobe Acrobat AI Assistant Studio – Explore how Adobe tools help institutions turn ideas into action.
- Lightcast Data Insights (U.S.) – New research connecting access to AI tools with improved student outcomes.
- Adobe Innovator Campus Spotlight – Meet the first class of Innovators, Rebeca Navarrete (SDSU) and Stephen Schellenberg (SDSU), advancing Adobe’s Creative Campus Program into the AI era, with insights and takeaways for your institution.
12 PM - Closing Remarks, Followed by Lunch